Are you unsure of how to use the assets, or keen on some more info on what makes us... us? Have a look at our full style guide.
The new logotype represents the beginning of an era without losing touch with our legacy. It incorporates the Japanese character 忍 — nin — the first half of "ninja", meaning endurance, stealth, resilience or tolerance.
You can download all versions of our logo here.
Our color scheme represents a merger of our Swedish heritage and our ninja spirit; the neon tint is inspired by the beautiful neon lights of Tokyo, while the primary neon yellow and secondary neon blue are reminiscent of modern Sweden. It is a true Japanese-Swedish fusion with a digital touch.