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Ninjas in Pyjamas and Betway Extend The Partnership

Lukas Berć @ 2019-07-30 11:41:57 +0200

Betway has served as the main sponsor for Ninjas in Pyjamas for the past two years and looking back it is clear what a success story it has been. Therefore, we are proud to announce that Betway and Ninjas in Pyjamas have struck an agreement to prolong the partnership another three years.

Betway and Ninjas in Pyjamas are set to extend the partnership with more of the content we all know and love as well as some new bold ideas. Following the acquisition of a top-tier DotA2 roster we are able to offer new avenues for Betway to expand their presence in esports.

The seven-figure (€), three-year agreement sees the leading online bookmaker take a prominent spot on all shirt branding, onsite branding at the NiP training facilities as well as content usage rights and full player access. Anthony Werkman, Betway CEO says:

Our partnership with Ninjas in Pyjamas helped put Betway on the map as an authentic, passionate and committed supporter of esports around the world.
It was therefore an easy decision for us to continue our sponsorship with them over the next three years and to expand that in to DOTA 2.
They are a firm favourite in the Betway sponsorship stable having demonstrated not only their skills in the arena but also their personalities behind the screen.
By actively engaging with fans through our Betway esports social channels they have helped bring more people closer to the game than ever before and we are very excited about the future together.


Hicham Chahine, Ninjas in Pyjamas CEO says:

We are delighted to have extended our partnership with Betway after a very successful couple of years.
The team at Betway has been a pleasure working with, and has been a big part to the success we have seen over the duration of the partnership. We have developed a close and innovative relationship which made our choice obvious; to continue for the next 3 years. Betway are the leading esports betting company and this partnership will allow us to continue to grow our legacy to millions of fans the world over. We are extremely proud of what we have achieved together over the last two years, and are confident we can elevate the partnership further.
We are looking forward to working together with Betway for the long term. #GONINJAS


Stay tuned for further news on this particular partnership.