NIP X FILA COLLECTION: DEFINING THE FUTURE STYLE OF GAMING
The NIP x FILA Pro Kit which created all the buzz on social media during the CS:GO Paris Major Championship is finally for grabs. Part of the collection features pants, a zip hoodie and a jersey restyled from NIP’s existing Shinobi Shozoku line. This drop also includes a fresh new casual line called Omamori with a yukata, t-shirts and a hoodie.
Technology and innovation underlined by tradition is the formula behind this collection of elite pro-wear — NIP’s esports prowess merges with the Italian heritage and expertise of FILA. The Fashion Innovation Center (FIC) is behind the technology of the collection’s star piece, the jersey. It has a chip with a unique digital ID that is integrated into each garment and forms part of NIP’s plans for a more integrated gamification strategy which will be rolled out.
“A garment with a digital layer has the potential to create value over time…personal value” says Laura Rojas Uribe, Director of Innovation at NIP
“The chip not only holds the history of the jersey, from material sourcing to tournament attendance, but also helps to maximize the in-real-life esports experience across the NIP world”, she concludes.
“It’s been super exciting to design our first collection for the esports players and its community. We’re inspired by the pros – how they think and play the game – but also the NIP brand itself. It’s truly iconic in the world of esports. So we considered their heritage and combined that with the FILA sportswear knowledge and technical functionality for pattern, material and details.” says Torsten Hochstetter, Global Head of Designat FILA.
Born in 2000 with Counter-Strike in our blood, today we are one of the largest and most legendary esports teams in the world. We earned our stripes by competing at the very top level across almost a dozen game titles and we never lose — we only win or learn. And we’re never, ever, happy with anything less than being the best at any game we compete in.