News

Newzoo is delighted to announce its partnership with the legendary Ninjas in Pyjamas! Similar to all our partnerships, Newzoo’s deep insights into the games and esports markets will enhance NiP’s strategic decision-making, while the esports organization will contribute to our continuous quest to strengthen our market estimates Founded in 2000 in Sweden, Ninjas in Pyjamas has grown from one of the strongest Counter-Strike teams (among other titles) to one of the world’s most prominent overall esports brands. While the team still competes at the highest level in the biggest games, including CS:GO, Dota2, and Rainbow Six, its range of activities has...

To our fans and to the esports community: We are taking the allegations towards our organization very seriously, and have spent a significant amount of time reviewing and resolving any outstanding issues from the past. Through our review, we have found that several allegations have been presented incorrectly without the full context. However, we understand that putting it into context is challenging as we have not been open and transparent about what happened during 2014-2016, leading up to the management and ownership changes in 2016. Our communication channels have been open for the past three weeks to anyone who feels...

Over the past few days, our organization has been listening to accounts of former players and staff about their dealings with NiP between 2013 and 2016. We wanted to take some time to provide a thoughtful response to this online discussion, as well as ensure we had the full context. As the NiP leadership team, we feel strongly that to be the kind of organization we want to be moving forward, it’s critical that we learn and grow from past experiences. Equally, as a relatively new management team in NiP’s long history - only directly managing the org and players...

The Midnight Collection is a monochrome representation of NiP’s gaming heritage and an homage to Japanese ninja culture. The collection -- ethically produced in Portugal with 100% prime fabrics -- allows the wearer to represent their lifestyle while being ready for any given situation. So, whether you’re in-game or on the move, you’ll always feel comfortable and confident in taking the fight. Visit our shop to see all the pieces from our latest collection.

All of us at NiP live a significant portion of our lives in-game, as do most of our fans. Over the years we’ve experienced our fair share of threats, name-calling and general toxicity and as each new generation enters the world of sort-of-competitive gaming, they’re socialized into behaviors that previous generations have condemned but failed to stamp out. We applaud the efforts of our friends at North for kicking off the #StopToxicity movement, and we’re keen to do our part in promoting healthy online behavior. To that end, we’ve drawn on our partnership with Friends, the Swedish anti-bullying NGO, to co-produce the...