NIP x Leeds
The path of a Ninja features espionage and surprise attacks. As FIFA has grown as an esport, we’ve kept our eyes open looking for opportunities to grow along with it. Being one the the oldest and most iconic esports organisations in the world, Ninjas in Pyjamas has been looking for a partner. A companion, a football club with a storyline and a name worth fighting for. We found what we’ve been looking for.
Leeds United. You heard us - the legendary Whites from Elland Road. One of 20 OG clubs in what we today know as the Premier League. We’re joining forces to take FIFA esports to new heights.
Ninjas in Pyjamas CEO Hicham Chahine said:
This partnership with Leeds is an exciting milestone for Ninjas in Pyjamas. Our iconic clubs share similar histories of transformation and core values when fighting our way back to the top of our sports. We looked for a premier club with an ownership that was ready to go deep into esports - with the ambition of making an impact, integrating efforts on sports performance, fan activation and commercialization. We are very thrilled about this FIFA journey together, and keep your eyes open for more exciting announcements in the upcoming weeks.
The world’s most recognised football league - Premier League - recently announced the launch of a third season of ePremier League, the first since Leeds United’s promotion back to the top-flight.
Leeds United executive director Paul Bell said:
Promotion to the Premier League has given the club some amazing opportunities so far with involvement in the ePremier League the latest chance for the club to grow and impress. Just as Marcelo has done with the men’s first team, we intend on making our presence in the league known and being competitive straight away, creating a partnership with NiP will give us a fantastic foundation to do so. Bring it on.