Hicham Chahine, Co-CEO of NIP Group, shared his excitement about the expanded partnership, saying, "We are delighted to further solidify our global strategic partnership with BYD, marking a thrilling new phase in our collaboration. BYD is an amazingly innovative automotive company. The fusion of BYD's innovation commitment and our esports community's passion forms a formidable alliance. We are geared up to reach unprecedented levels together."