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Ninjas in Pyjamas and Newzoo in new partnership

Petter Nilsson @ 2019-08-30 10:58:35 +0200

Newzoo is delighted to announce its partnership with the legendary Ninjas in Pyjamas! Similar to all our partnerships, Newzoo’s deep insights into the games and esports markets will enhance NiP’s strategic decision-making, while the esports organization will contribute to our continuous quest to strengthen our market estimates

Founded in 2000 in Sweden, Ninjas in Pyjamas has grown from one of the strongest Counter-Strike teams (among other titles) to one of the world’s most prominent overall esports brands. While the team still competes at the highest level in the biggest games, including CS:GO, Dota2, and Rainbow Six, its range of activities has expanded significantly since its foundation. The organization was the first team to launch its own gaming peripheral company, Xtrfy, and is now also active in education in collaboration with the Swedish government and other initiatives.

Casey Al-kaisy, Chief Marketing Officer at Ninjas in Pyjamas says:
Newzoo has shown leadership as well as the will to take on our industry with a serious outlook and that is why this partnership feels very exciting to us at Ninjas in Pyjamas. Providing our staff and management with the tools they need to succeed has always been a high priority within our organization and with Newzoo’s aid, we are able to expand on that even further.

Combining Newzoo’s tools and insights with NiP's know-how and experience will be key to understanding where the esports market is headed and how NiP as a brand can continue to create memorable experiences for fans around the globe.

We are very much looking forward to seeing what our two companies can accomplish together.

Peter Warman, Newzoo CEO and Co-Founder says:
Ninjas in Pyjamas has been ruling esports for nearly 20 years now. NiP is an icon in the space and deserves a special place in our roster of partners. On a personal note, the fact that Ninjas in Pyjamas is my son’s favorite team has made me look good at home!”


About Newzoo:
Newzoo is a market intelligence and analytics firm with a primary focus on games and esports. Its core business provides direct access to both global and country-level data that informs strategic and daily decision making. Newzoo’s clients include global games, media and tech companies, startups, and many of the world’s most recognized consumer brands. The company has offices in Amsterdam, San Francisco, and Shanghai. Since its founding in 2007, Newzoo has become the world’s most trusted and quoted source for trends and forecasts related to the global games and esports markets.