We’re proud to be one of the oldest, largest and most prolific professional competitive esports teams in the world. Our organisation has a history of competing at the top level across multiple titles, never happy with anything less than being best at any game we compete in. Whether it be from our headquarters in Sweden or from one of our other offices around the world, we do our utmost to fulfil our vision by providing our supporters with positive experiences to be remembered for life.

Ninjas in Pyjamas was the first professional esports team to launch our own gaming peripheral company, Xtrfy. The company has grown to become one of the world’s leading gaming hardware companies. NiP is also active in the space of education within the esports industry through several initiatives, and through several initiatives in collaboration with the Swedish government. In addition to this, Ninjas in Pyjamas is also an active shareholder in the clothing company DRKN and founding member of the World Esports Association (WESA).

Our Vision

Ninjas in Pyjamas aims to be the world’s leading esports organisation, both inside and outside the game. The term “NiP Standard” shall be synonymous with superior quality, professionalism and sound integrity.

Our Mission

To give our followers and community the ultimate fan experience through top level esports, content creation, fan engagement and merchandising.
We want our followers to take part of our legacy and the history we are making, and to be inspired by Ninjas in Pyjamas and the NiP standard in their everyday life.

Core Values

  • We are passionate about our brands, businesses, products, esports and most importantly the people who make up our fanbase and communities around the world.
  • Partnership and collaboration everywhere is essential. We create an environment where every Ninja is empowered to contribute and is recognised for their effort.
  • We are committed to drive individual growth for our players, teams and employees, creating an inclusive culture where they can develop and enhance their performance.
  • We act with integrity and high ethics in all our relationships.
  • We strive for the respect and protection of fundamental human rights.