We have never experienced such an overwhelming response regarding a partnership as we did on the 13th of August when we announced changes to the Betway sponsorship due to our participation in the EU LCS. The opinions of fans, players and staff is something we hold highly, which led to us re-thinking our decision. The 12 months we spent with Betway was nothing short of amazing; producing content and fan experiences bringing our players closer to the fans. We must also admit we have spent numerous hours playing games with the esports team at Betway, as they became more and more involved in the Ninja culture and community.
Today, we are happy to announce that we have re-established the partnership with Betway as our participation agreement for the League of Legends Championship Series expires, and we assess the future of League of Legends in Europe. The partnership continuation is for the long term, as we continue to grow our organization and brand around the world. All of us can look forward to amazing community content and fruitful ventures together with our good friends at Betway going forward.